A Social Solution To The Social Care Staffing Crisis Calls For Public Support

A Social Solution To The Social Care Staffing Crisis Calls For Public Support

Business Mondays Published November 9th, 2021

Outt.com, a social care jobs marketplace is raising funds using CrowdCube to launch an industry changing way for care professionals to work in the UK.

The Outt.com app will blend technology with real people at the end of the phone 24/7 with a mission to help care professionals get better pay, more flexibility and improved working rights.

CEO at Outt.com, Steve O’Brien, said, “The social care sector is in the middle of a staffing crisis, over the past 18 months our team has been developing new technology to provide a real solution. As a technology powered, people based business, we thought it appropriate to crowdfund our launch into the market, offering the very people we aim to help an opportunity and a chance to shape the business. This is a real chance to own shares in the business they work in and have a say in its future.

“We know how conventional care agencies work. We know how difficult it is because we’ve been there – and we know how many incredible social care professionals work crazy hours for low pay. This new online agency has been designed to support these workers who are the heart and soul of the care industry.

“Working with Outt.com will allow care professionals to choose the shifts they want to work at an agreed rate of pay and they can even choose when they get paid. Our ethos is about getting care professionals the pay and rights they deserve. The team at Outt.com continue to campaign on the behalf of care workers on the sleep-in pay debate, earning above minimum wage hourly rate, tax breaks for key workers and the flexibility to support a healthy work/life balance. At Outt.com we provide as much of this as possible, but want to ensure every care worker has access to improved rights and working conditions.”

In order to launch the app Outt.com is asking investors to support the initiative via CrowdCube. The CrowdCube platform is regulated by the FCA and supports beginners and experienced investors to buy shares from as little as £10 to support Outt.com launch the app into the care industry.

Why We Are Fundraising Through Crowdcube

Why We Are Fundraising Through Crowdcube

With the news literally streaming coverage of social care staff shortages, the time has never been more relevant than right now, for Outt.com to launch.

The OUTT.com crowdfunding raise is the next phase in developing our market-leading business strategy and reconfiguring how the vital UK care sector operates. With substantial demand and reducing capacity, this opportunity comes at an optimal time, with the potential to generate rapid growth in the coming months and years.

Let us explain how crowdfunding works, the process involved, and why we’ve chosen Crowdcube as our preferred fundraising platform.

We appreciate that some potential equity investors may not have used a crowdfunding provider before, so we wanted to clarify why this form of flexible investment provides a secure, simple way to acquire an ownership stake in OUTT.com.

The OUTT.com Crowdfunding Offer

Our objective is to make investment an accessible option and not only available through brokers and high-cost investment frameworks that create a barrier for millions of people interested in buying shares.

As a relatively new way of raising finance, crowdfunding has a range of considerable advantages over conventional business financing. Those benefits include the chance to offer shares to a much wider pool of investors and be more adaptable in the way we work.

What is Crowdfunding?

Crowdfunding has become increasingly prevalent in the modern investment landscape because it is hugely more efficient and means OUTT.com can invite early investors to get on board.

Investors contribute small amounts and collectively raise sizable amounts of finance to ensure we can advance our business approach with conviction. As an investor, buying crowdfunding shares means you have a tangible stake in OUTT.com with access to tax incentives and returns as we grow. For our team, crowdfunding will help us engage with investors excited about the potential for care industry-wide innovation.

The power of crowdfunding means that investors have an opportunity to participate with a business on a steep growth trajectory without a minimum investment.

How Does Crowdfunding Work?

If you’ve not used crowdfunding before, or aren’t sure how it works, let’s run through the process.

Crowdfunding is an incredible resource for challenger businesses and newer companies looking for more productive ways to develop their offering. Traditionally, investments have only been available to those with substantial amounts to invest, so crowdfunding means that anybody can get involved.

This form of capital fundraising brings together investors attracted by earning potential and contributing to dynamic businesses they’re passionate about.

Crowdcube works like this:

  • You sign up and create an account (it takes about 60 seconds, and there is no obligation to invest if you decide otherwise).
  • Next, you can browse pitches and review the business proposal, equity shares available, and the potential for the raise to deliver profitable returns.
  • If you decide to go ahead, you can buy equity shares from just £10 in increments per share, depending on how much you’d like to invest.

Now, the pitch isn’t indefinite and will close when it is fully funded. However, there isn’t a specific time pressure.

If the raise is oversubscribed and we know some investors would have liked to buy in, we will keep you informed if we expect to launch a further crowdfunding project for our next initiative.


*capital at risk

What is Crowdcube?

We’ve mentioned Crowdcube, which is the platform we felt best aligned with our business aspirations and overall culture of inclusion and transparency. The firm is an established crowdfunding platform based in the UK, aimed at entrepreneurial businesses raising finance to make groundbreaking ideas a reality, so we felt at home!

Although crowdfunding is still somewhat new, Crowdcube has already delivered returns in the millions to investors and backed some incredibly successful start-ups, so it has an impressive track record of promoting high-growth businesses. Hence, it’s an excellent place to raise capital and be a part of a growing community.

Why Did We Choose Crowdcube Over Seedrs?

If you’re a seasoned crowdfunding investor, you might wish to know how we landed on Crowdcube – and it wasn’t a quick decision – it’s massively important to Outt.com we get this right!

Seedrs and Crowdcube collectively handle more UK transactions than any other. We knew we wanted a British crowdfunding site since it means there aren’t any complications for investors – such as trying to convert pricing from dollars or manage extra costs such as international transaction charges. We also felt that a local crowdfunding platform would be advantageous for streamlined communications and provide complete control over the process.

In addition, we felt that it was essential to crowdfund with a platform that aligns with our overall business aims. Benefits such as Crowdcube Rewards offer a better deal for investors and mean that the platform is available to everybody – and isn’t solely about raising commission. The Rewards Programme includes free digital memberships, event invitations, branded merchandise and complimentary restaurant meals.

If you invest through Crowdcube, you own a direct equity investment in Outt.com – you’re a fundamental part of the operation, not a distant bystander, which is the case with many crowdfunded shares. That means we can welcome more investors, offer more advantages, and make a more significant mark on the care industry.

Investing in OUTT.com as a Stakeholder

A small capital contribution from a more significant number of investors makes sense for companies focused on social inclusion.

Crowdfunding was an obvious choice for Outt.com because we thrive in an environment of mutual effort, advocating for and supporting our staff. Having gained support from InnovateUK grant funding and EIS Advance Approval from HMRC, this recognition solidifies the validity of what we’re working towards.

Using a respected fundraising partner in Crowdcube ensures that private data is protected and investments made are secure, crucial to ensuring individuals can purchase shares with confidence. With a simplified investment structure and easy account management, it’s straightforward to see how your shares perform and decide how to reinvest or withdraw any profits made.

Please get in touch for more information about the Outt.com crowdfunding raise, investing through Crowdcube, or the potential investment returns available. We’d love to have you on board.