When you invest in equity you buy a percentage or share of a business. Hopefully the business you have backed goes on to make an ‘exit’ (by floating on the stock market or via a sale to another company) at a higher value than when you invested, and you will get a return on your investment and make a profit. ‍

Just remember that investing in a startup business carries significant risks, including illiquidity, lack of dividends, loss of your investment and dilution. You can read more about these risks on the Crowdcube website.

Category: Crowdfunding